The Challenge
Give the Google AdSense brand its own identity to be separate and unique from Google Ads. Give new users to AdSense a visually appealing and digestible introduction to the service and how best to utilize it.
The idea
Focus on an identity that celebrates all the different types of content creators that use AdSense to generate revenue on their platforms.
My Role
As Art Director I came up with the concepts from which to choose from and executed the core designs of the new emails. I partnered with creative leads and collaborated directly with the client to create the new look and system for this email evolution.
The impact
Engagement rate on rollout onboarding emails more than doubled and users reported that they had a much better understanding on how to better implement AdSense ads into their platforms.
Modular system
To facilitate speed and ease of use for creating emails, we created a modular system for email creators to plug in to cover a wide variety of topics and content.
Full email layout examples
